Home workouts of 20 minutes a day and food you already like. Coached by Mia Rowe.

See the 12 weeks

Get lighter in 12 weeks

Coach Mia Rowe jumping with her arms up

in 12 weeks.

  • 20 min a day
  • 0 gym
  • 0 starving

What changes, week by week.

An honest pace: about half a kilo a week, without cutting out the food you love.

Mia doing a bodyweight squat on a yoga mat at home

Week 1 · Start

Eight moves, ten minutes.

Learn the basics on a mat at home. Eat what you eat now, plated a little smarter.

10 min a day
Mia walking up outdoor stairs with a water bottle

Week 4 · Build

Stairs without stopping.

More energy in the afternoon. Your jeans close a little easier.

−2 kg
Mia kneeling on a mat holding two light dumbbells

Week 8 · Shape

Twenty minutes feel easy.

The 4 pm sugar craving is gone. You sleep through the night.

−4 kg
Mia resting on the mat after a workout, drinking water

Week 12 · Forma

A routine you keep.

Three 30-minute sessions a week, for good. The plan stays with you after the course.

−6 kg

Your numbers in 30 seconds.

Change anything and watch your plate and your week-12 goal update.

Mia with a balanced plate of salmon, quinoa and salad
I am
My day
1 650
kcal a day, gentle deficit
118 g
protein a day
68.0 kg
by week 12 at an honest pace

We never go below a safe minimum. This is a starting point, not medical advice.

Mia doing a lunge in her living room

How much time do you have today?

    Today's session: 20 min, no equipment.

    Plus four bonuses.

    Small things that make the 12 weeks easier to keep.

    10 min

    Morning wake-up

    10 minutes before coffee. Joints, breath, no sweat.

    15 min

    Stretching

    For the back after a day at the desk, and for better sleep.

    60 recipes

    Recipe book

    60 meals, 15 minutes each, from a normal supermarket.

    1 list

    Shopping list

    One list for the week. Print it or keep it on your phone.

    Real wins, not only kilos.

    All stories

    0kg in 12 weeks

    I have two kids and a full-time job. Twenty minutes after they fall asleep was the only slot I had, and it was enough.

    SSara, 36No time

    0kg in 10 weeks

    Mia had a baby too, so I trusted her. No jumping for the first weeks, just slow strength. My back stopped hurting first.

    MMel, 29After baby

    0kg in 12 weeks

    I did my first real push-up in twenty years in week 9. The scale moved slowly, my energy moved fast.

    JJo, 4740+

    Start with 7 free days in Telegram.

    • One 15-minute workout a day
    • One small food habit a day
    • A reminder at 8:00, nothing more

    Pick your pace.

    14-day refund if it is not for you.

    Self

    $79

    Do it on your own.

    • 12-week plan, 36 workouts
    • Nutrition calculator and plate rule
    • All 4 bonuses

    Most popular

    With coach

    $149

    Most women choose this.

    • Everything in Self
    • Weekly check-in with Mia's team
    • Private group chat

    VIP

    $299

    For a personal plan.

    • Everything in With coach
    • Four 1:1 video calls with Mia
    • Plan adapted to your health
    Coach Mia Rowe

    Hi, I am Mia.

    After my second baby I was 18 kg heavier and had 20 minutes a day. FORMA is exactly what got me back, slowed down so it works for you too.

    9
    years coaching
    18 kg
    lost after baby
    6 200
    women trained
    My story

    Questions.

    Do I need any equipment? A mat. Weeks 6 to 12 use a pair of light dumbbells or two water bottles.

    I have never trained. Is it for me? Yes. Week 1 starts with eight basic moves and every exercise has an easier version.

    Can I do it after having a baby? Yes, with your doctor's OK. The first weeks avoid jumping and focus on core and back.

    Do I have to count calories? No. The calculator gives you a starting point, then you use the plate rule.

    How fast will I lose weight? About half a kilo a week. Slower than crash diets, and it stays off.

    What if I miss a day? Nothing happens. The plan moves with you. Two missed days in a row, the bot sends a 5-minute version.

    Is it safe with health conditions? Talk to your doctor first. The VIP plan adapts the plan to what your doctor says.

    Can I get a refund? Yes, within 14 days, no questions asked.

    Calculator

    Interactive demo

    Seven free days, as they arrive in Telegram

    FORMA with Miabot

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    In a real launch this button opens checkout for the With coach plan. The free 7 days are the part you can try right now.